The Sneaker Craze: Why We’re Obsessed with the Latest Kicks
Sneakers are the most beloved and popular footwear; it will be easy to call them the fashion statement ruling since the 1920s. Initially, these shoes were crafted for sports and running, but their unique style and extra comfort made them versatile. Now, they are styled with every type of outfit; these favourites are available in different styles and designs that could match a dress to a suit, crafted for various purposes. So, how did sneaker culture begin, and how did they become everyone’s need? Let’s delve into the history of sneakers. This article will further explore all the aspects of sneakers, the reasons behind these shoes’ obsession and related aspects.
History of Sneakers
You may have wondered why sneakers are called Sneakers. They were made from rubber soles that produced no noise while walking or running, and the person wearing them could ‘sneak up’ on others. They were made to provide more durability, flexibility, comfort, and quietness for sports activities.
US Rubber Company was the first company to come up with the idea of these shoes. They made Plimsolls initially, but those shoes were very uncomfortable. So, in 1916, they came up with canvas sneakers called Keds, marking the origin of sneakers. Within a year of their release, they became popular and were a huge success. By 1917, the company started mass-producing their new product.
The Converse Rubber Company, founded by Marquis Mills Converse, produced their new non-skid shoes, specifically designed for basketball sports, in 1917. They were redesigned by the renowned basketball player Chuck Taylor in 1922 and were made more comfortable and flexible, famously known as Chuck Taylor All Stars. They are the most famous and bestselling basketball shoes of all time, eventually becoming an all-time favourite used for everyday use.
1924, Adolf (Adi) and Rudolf (Rudi) united to form the Dassler Brothers Shoe Factory. After a dispute, they separated in 1948, and Adi created his own company Called Adidas, and Rudi created Puma. These were famous companies that produced popular athletic shoes.
By the 1950s, these shoes had become more than just sports shoes; they were fashionable.
In the 1970s, Puma designed shoes specifically for the NBA player Walter “Clyde” Frazier called Puma Clyde Basketball Shoes.
In 1984, the most essential creation that contributed to the significant popularity of sneakers was Air Jordans by Nike. Nike signed a contract with Michael Jordan to wear them. It became popular even among non-sports audiences. They are the most famous sneakers ever.
In 1985, Run-DMC released a song called ‘My Adidas.’ In the video, all the members of the group wore Adidas Sneakers, the first-time non-athletes were paid to advertise sneakers.
Soon, brands and companies began competing and producing various sneakers with new styles, designs and colours. And with growing popularity and better models of these hoes, the craze behind them just went uphill.
Why sneakers have become a must-have in Every Wardrobe
We find everyone possessing at least one pair of sneakers. We know sneakers are pretty popular, but what sets them apart from other shoes and footwear? These versatile shoes are the most favourite and preferable pair ever. The following reasons will justify why sneakers are the absolute best choice:
Comfort
Sneakers, designed with the wearer’s comfort in mind, feature thick soles and paddling, a foam insole that provides excellent protection and a surface for the foot, and a rubber outsole that ensures stability and reduced traction. This emphasis on comfort is a key reason why sneakers have become a staple in every wardrobe, providing a sense of ease and relaxation.
Versatility
Sneakers go with every type of outfit. They look amazing with formal, semi-formal, athleisure, casual, and fashionable outfits! They are available in various colours and designs at different price ranges, making them a versatile choice for any occasion.
Fashionable
The designs of sneakers are not just practical but also highly fashionable. They offer a stylish yet minimalist look, making them the most resourceful footwear. With various styles to choose from, sneakers allow the wearer to express their unique sense of style, always keeping them on-trend and in vogue.
Breathability
Sneakers are made of breathable materials like mesh and leather. Hence, they prevent infections and the growth of microorganisms in your feet.
Status symbol
Their rich history, social and cultural significance, and association with hip-hop culture make them status symbols. They also represent wealth, popularity, and social standing in American Black culture.
Growth in Sneakers Market
According to Statistics, the global sneaker market was valued at $72.7 Billion in 2022 and is expected to reach over $100 billion by 2026. The sneaker industry is rising rapidly as more people are buying sneakers. Celebrity collaborations with brands advertising high-priced and limited-edition sneakers have led to more buys. Nike, the global leader in sneakers with $28 billion in revenue, is followed by Adidas with $13.4 billion. The reasons behind rapid growth are digitalization, online marketing, and the need for stylish and branded sneakers. The reselling market of sneakers is also proliferating.
Top 5 popular sneakers
- Adidas Sambas
Nowadays, almost everyone is seen wearing an Adidas Samba. This edition of Adidas has collaborated with Bella Hadid, A$AP Rocky, Jonah Hill, Kendall Jenner, and many other celebrities. It has become the second best-selling Adidas sneakers. Initially made for indoor football in 1949, it has become an iconic footwear in great demand. It is the longest-running Adidas shoe. The style, comfort and durability of this edition are top tier.
- Salomon XT-6
A perfect blend of comfort and street fashion, Salomon XT-6 is one of the most unique sneakers. It was designed for trail running. This edition used advanced technologies like Quicklace (lacing system) and Contragrip (sole). In 2019, they were recognized in GQ’s Sneaker of the Year.
- Nike Air Max 1 ’86
These premium Nike shoes marked the onset of Nike’s domination in the world of shoes. They are one of the most iconic Nike designs. They are the first-ever shoes in the world to feature visible air cushioning. This classic piece is very explicitly designed for comfort with the most unique air cushioning technique.
- New Balance 550
Their clean, retro-sporty style, top quality, and durability make them one of the best sneakers. A well-cushioned insole assures the wearer’s comfort. Worn by Justin Bieber, Taylor Swift, and Bella Hadid, they are one of the most popular shoes. They are comparatively affordable, giving them a retro 90s vibe and a basketball shoe look.
- Hoka One One Bondi
Hoka One One Bondi is the brand’s most cushioned shoe. Designed specifically for comfort, it also has an aesthetic appeal. It is lightweight and provides stability. With its amazing shock-absorbing ability, it is best for running.
Conclusion
Sneakers are absolute favourites and must-haves in today’s time. With its history dating back to a century ago, sneakers have evolved a lot every decade. They are in high demand because they provide fantastic support, comfort, stability, protection and style. They are available in many designs, colours, models and styles, making them quite versatile. Starting their origin as athletic shoes, they are used for every purpose. Sneakers are available in various price ranges, and the global sneakers industry has been proliferating ever since they were made. The obsession over sneakers is justifiable.
